Built for developers who don't do marketing. ASA Condor sets up your campaigns, works out what a new user is genuinely worth to you, and every day tells you the one thing worth doing next — with the numbers behind it.
Apple Search Ads, run for you.
The idea
Every other ad platform asks for something a solo developer doesn't have — a video pipeline, a posting schedule, or months spent learning the platform itself.
A constant stream of video, filmed and edited and posted on a schedule you have to keep up with. That's a second job, not a marketing channel.
An expert system that rewards expertise. Getting competent takes long enough that most developers never get there.
Your App Store page is the ad — nothing to film, nothing to edit. And everyone who sees it was already searching for an app like yours.
What it does
The hard part is knowing what a user is worth to you, and whether today went well or badly. That's the part ASA Condor takes over.
Say which app you want promoted and which countries you want it shown in. It picks the search terms people would actually use to find an app like yours, builds the campaigns around them, and shows you the whole plan before a single euro is spent.
Connect your App Store revenue and it calculates what an average user actually brings in — after Apple's cut, not before. That figure is the ceiling on what you can afford to pay for one. Almost nobody knows theirs, which is why so much app advertising is guesswork.
It reviews the whole account — every campaign, every word you're paying for, every search that cost money and returned nothing. Not a backlog of forty tasks: the handful that matter right now, ranked, each with the numbers behind it and a plain explanation. You press yes or no.
Switch autopilot on and it stops asking about the small stuff — nudging bids up or down, pausing the terms that only ever cost money. Anything significant still waits for your call.
Handing an algorithm your ad budget is only reasonable if you can bound what it's allowed to do. So the automation is opt-in, scoped, capped and logged.
New campaigns lose money at first — that's how they find what works. A naive optimiser reads those first days as failure and shuts everything down before it has learned anything. ASA Condor knows to sit through it.
ASA Condor already runs real campaigns, with real money, on real Apple Search Ads accounts. What it doesn't have yet is sign-ups — it's being turned from a tool built for one developer's own apps into something anyone can connect their account to.
The waitlist is open. If you've never run an ad before, that's fine — the first campaigns get set up with you.
Leave an email and you'll hear when it opens — with an honest account of what works and what doesn't.
Join the waitlist